2021 Waupun Market Analysis

This market analysis, funded by the Downtown Business Improvement District (BID), was conducted with a group of local stakeholders that included business and community leaders from the City of Waupun, the Community Development Authority, the Business Improvement District, the Waupun Area Chamber of Commerce, and the University of Wisconsin-Madison Division of Extension. The stakeholder team provided local knowledge and insight throughout the process. The report includes locally relevant conclusions and recommendations for future directions of the downtown area based on application of data collected. While the focus was on downtown, the nearby junction of East Main Street and US-151 was also considered in the analysis.  The full report can be view here.